A fractional design lead for startups that build with AI
Your team ships fast with tools like Claude Design and Claude Code. For a few hours a week, I look after the quality and direction of your product so your team can keep shipping fast.
Who this is for
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1.1
“We don’t have a designer.”
Your engineers build the UI with AI, and nobody owns the experience. I can be that owner.
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1.2
“Our designer needs a senior partner.”
I give them direction and back them up, so they grow instead of burning out.
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1.3
“We’re between design leaders.”
I keep the work moving and the bar high until you hire. I can also help hire your next design leader.
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1.4
“The product is starting to feel messy.”
I find what to cut and what to fix first.
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1.5
“Our founder has strong opinions.”
Believe me, I’ve been there. I help turn those instincts into decisions the team can ship.
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1.6
“We still design by hand.”
That’s great. I’m happy to roll up my sleeves and design alongside your designer, or be your hands-on design partner if you don’t have one.
Ways to work together
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Design audit
2 weeks$4,500USD
A prioritized list of what to fix first, and a walkthrough with your team. Most clients start here.
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Advisor
monthly$3,500USD per month
A weekly review session, plus feedback and decisions in between.
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Lead
monthlyCustomscoped to the initiative
Everything in Advisor, plus I own design direction for one major initiative each quarter.
I’m hands-on. I’ll design with your team or build in code, whichever fits how you work. I work with no more than three teams at a time.
About me
I was a designer and later a design leader at Shopify for 8 years (2013–2021). I often worked on projects that needed scope cut and decisions made so they could ship. Since then I’ve worked independently with startups and larger tech companies. These days I design and build, and I use Claude Code to turn decisions into working prototypes.
Tell me what feels stuck. If I can help, we’ll start with a two-week audit.