:root {
  --bg: #F5F5F2;
  --ink: #121212;
  --muted: #4F4F4B;
  --label: #5C5C58;
  --rule: #D9D9D3;
  --accent: #2342D6;
  --dark-rule: #34342F;
  --dark-label: #A7A7A1;
  --dark-body: #BDBDB7;
  --gutter: clamp(20px, 5vw, 80px);
  --offset: clamp(56px, 8vw, 112px); /* content column; section numbers sit to its left */
  --sans: "Inter Tight", "Helvetica Neue", Arial, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  -webkit-font-smoothing: antialiased;
}
a { color: var(--ink); }
a:hover { color: var(--accent); }
h1, h2, h3, p { margin: 0; }

.wrap { max-width: 1280px; margin: 0 auto; padding-left: var(--gutter); padding-right: var(--gutter); }
.mono { font-family: var(--mono); }

/* header */
.site-header { padding-top: 28px; padding-bottom: 28px; display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.brand { font-size: 17px; font-weight: 600; letter-spacing: -0.01em; text-decoration: none; }
.site-header nav { display: flex; gap: 32px; flex-wrap: wrap; font-family: var(--mono); font-size: 13px; }
.site-header nav a { text-decoration: none; min-height: 44px; display: inline-flex; align-items: center; }

.menu-toggle { display: none; }

/* buttons */
.cta-row { display: flex; flex-wrap: wrap; align-items: center; gap: 24px; }
.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 56px; padding: 0 28px; background: var(--accent); color: #fff; font-size: 17px; font-weight: 500; text-decoration: none; border-radius: 2px; }
.btn:hover { color: #fff; filter: brightness(1.12); }
.cta-row .link { font-size: 17px; text-underline-offset: 4px; }

/* hero */
.hero { border-top: 1px solid var(--rule); }
.hero .wrap { padding-top: clamp(64px, 9vw, 140px); padding-bottom: clamp(72px, 9vw, 140px); }
.hero h1 { max-width: 1080px; font-size: clamp(42px, 6.2vw, 92px); font-weight: 500; line-height: 1.02; letter-spacing: -0.035em; text-wrap: balance; }
.hero-foot { display: flex; flex-wrap: wrap; gap: 48px; margin-top: clamp(36px, 4vw, 64px); align-items: flex-end; justify-content: space-between; }
.hero-foot p { max-width: 600px; font-size: clamp(18px, 1.5vw, 21px); line-height: 1.5; color: var(--muted); text-wrap: pretty; }

/* section heading */
.sec-head { display: grid; grid-template-columns: var(--offset) 1fr; align-items: baseline; }
.sec-num { font-family: var(--mono); font-size: 14px; color: var(--label); }
.sec-head h2 { font-weight: 500; }

/* familiar (dark) */
.familiar { background: var(--ink); color: var(--bg); }
.familiar .wrap { padding-top: clamp(72px, 8vw, 128px); padding-bottom: clamp(72px, 8vw, 128px); }
.familiar .sec-head { margin-bottom: clamp(40px, 5vw, 80px); }
.familiar .sec-num { color: var(--dark-label); }
.familiar h2 { font-size: clamp(40px, 5.4vw, 80px); letter-spacing: -0.035em; line-height: 1; }
.familiar ol { list-style: none; margin: 0; padding: 0; border-bottom: 1px solid var(--dark-rule); }
.familiar li { display: grid; grid-template-columns: var(--offset) minmax(0, 7fr) minmax(0, 6fr); column-gap: 0; row-gap: 12px; align-items: baseline; padding: 36px 0; border-top: 1px solid var(--dark-rule); }
.familiar li .sec-num { color: var(--dark-label); }
.familiar li .quote { font-size: clamp(24px, 2.4vw, 34px); font-weight: 500; line-height: 1.15; letter-spacing: -0.02em; }
.familiar li .reply { margin-left: 48px; font-size: 18px; line-height: 1.55; color: var(--dark-body); }

/* ways */
.ways .wrap { padding-top: clamp(72px, 8vw, 128px); padding-bottom: clamp(72px, 8vw, 128px); }
.ways .sec-head { margin-bottom: clamp(40px, 4vw, 64px); }
.ways h2, .about h2 { font-size: clamp(32px, 3.4vw, 48px); letter-spacing: -0.03em; line-height: 1.05; }
.offers { list-style: none; padding: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(300px, 100%), 1fr)); gap: 40px 32px; margin: 0 0 0 var(--offset); }
.offer { display: flex; flex-direction: column; gap: 16px; padding-top: 24px; border-top: 2px solid var(--ink); }
.offer-top { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; }
.offer h3 { font-size: 24px; font-weight: 600; letter-spacing: -0.015em; }
.offer .term, .offer .unit { font-family: var(--mono); font-size: 13px; color: var(--label); }
.price { display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; }
.price strong { font-size: 34px; font-weight: 500; letter-spacing: -0.03em; line-height: 1; }
.offer p.desc { font-size: 17px; line-height: 1.55; color: #3F3F3B; }
.ways-note { margin: clamp(48px, 5vw, 80px) 0 0 var(--offset); max-width: 760px; font-size: clamp(19px, 1.6vw, 22px); line-height: 1.5; text-wrap: pretty; }

/* about */
.about { border-top: 1px solid var(--rule); }
.about .wrap { padding-top: clamp(72px, 8vw, 128px); padding-bottom: clamp(72px, 8vw, 128px); display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 2fr); gap: 32px 48px; align-items: start; }
.about-side { display: flex; flex-direction: column; gap: 40px; }
.about-side img { display: block; margin-left: var(--offset); width: 200px; max-width: 100%; aspect-ratio: 1 / 1; object-fit: cover; border-radius: 50%; background: #E6E6E1; }
.about-text { max-width: 760px; font-size: clamp(19px, 1.6vw, 22px); line-height: 1.55; color: #2A2A27; text-wrap: pretty; }

/* contact */
.contact { border-top: 1px solid var(--rule); }
.contact .wrap { padding-top: clamp(80px, 9vw, 144px); padding-bottom: clamp(80px, 9vw, 144px); }
.contact p.lead { max-width: 1000px; font-size: clamp(34px, 4.4vw, 64px); font-weight: 500; line-height: 1.06; letter-spacing: -0.03em; text-wrap: balance; }
.contact p.lead span { color: #6A6A65; }
.contact .cta-row { margin-top: 48px; }

/* footer */
.site-footer { border-top: 1px solid var(--rule); }
.site-footer .wrap { padding-top: 28px; padding-bottom: 40px; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-family: var(--mono); font-size: 13px; color: var(--label); }

/* tablet: reply drops under the quote, about stacks; everything keeps the content column */
@media (max-width: 1100px) {
  .familiar li { grid-template-columns: var(--offset) minmax(0, 1fr); }
  .familiar li .reply { grid-column: 2; margin-left: 0; }
  .about .wrap { grid-template-columns: minmax(0, 1fr); }
  .about-text { margin-left: var(--offset); }
}

/* narrow: numbers sit above their content and everything runs full width */
@media (max-width: 770px) {
  :root { --offset: 0px; }
  .sec-head { grid-template-columns: minmax(0, 1fr); row-gap: 12px; }
  .familiar li { grid-template-columns: minmax(0, 1fr); }
  .familiar li .reply { grid-column: auto; }
}

/* mobile */
@media (max-width: 600px) {
  .site-header { padding-top: 20px; padding-bottom: 20px; flex-wrap: nowrap; gap: 16px; }
  .brand { font-size: 16px; }
  .site-header { position: relative; }
  .menu-toggle { display: inline-flex; align-items: center; min-height: 44px; padding: 0; background: none; border: 0; color: var(--ink); font: inherit; font-family: var(--mono); font-size: 13px; cursor: pointer; }
  .menu-toggle:hover { color: var(--accent); }
  .site-header nav { display: none; position: absolute; top: 100%; left: 0; right: 0; z-index: 10; flex-direction: column; gap: 0; padding: 4px var(--gutter) 12px; background: var(--bg); border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); font-size: 15px; }
  .site-header.menu-open nav { display: flex; }
  .site-header nav a { min-height: 52px; }
  .hero .wrap { padding-top: 48px; padding-bottom: 64px; }
  .hero h1 { font-size: 42px; line-height: 1.04; }
  .hero-foot { flex-direction: column; align-items: stretch; gap: 28px; margin-top: 28px; }
  .cta-row { flex-direction: column; align-items: stretch; gap: 8px; }
  .cta-row .btn { padding: 0 24px; }
  .cta-row .link { display: flex; align-items: center; justify-content: center; min-height: 48px; font-size: 16px; }
  .familiar .wrap, .ways .wrap, .about .wrap { padding-top: 64px; padding-bottom: 64px; }
  .familiar .sec-head { margin-bottom: 36px; }
  .familiar h2 { font-size: 44px; }
  .familiar li { padding: 28px 0; }
  .familiar li .sec-num { font-size: 13px; }
  .familiar li .quote { font-size: 25px; }
  .familiar li .reply { font-size: 17px; }
  .ways .sec-head { margin-bottom: 32px; }
  .offers { gap: 32px; }
  .offer { gap: 12px; padding-top: 20px; }
  .offer h3 { font-size: 22px; }
  .price strong { font-size: 30px; }
  .ways-note { margin-top: 40px; font-size: 19px; }
  .about-side { gap: 24px; }
  .about-side img { width: 140px; }
  .about-text { font-size: 18px; }
  .contact .wrap { padding-top: 72px; padding-bottom: 72px; }
  .contact p.lead { font-size: 34px; line-height: 1.08; }
  .contact .cta-row { margin-top: 36px; }
  .site-footer .wrap { padding-top: 24px; padding-bottom: 36px; font-size: 12px; }
}